Traffic Monetization Strategy
See how we introduced a new stream of highly profitable business with the profits over 90% which resulted in Rs 1 Crore worth of sales in 18 months… It took the client over 6 months to overcome the mindset and to upload the first eBook. The first product sold 12 copies in 3 days. Immediately the client saw the potential and uploaded 85 products in next 30 days. In 18 months the instant download eBook section became over 40% of the entire online revenue. The ebooks became the highest profitable products with the profits over 90%. Sold around Rs 1 Crore worth of eBooks in 18 months.
Email marketing Strategy
See how our email marketing strategy resulted in an ROI of Rs 13.45 on every rupee spent on the campaign… Emails were being sent in an un-organized manner with no monitoring and measurement system in place. There was no strategy in place to select the products for specific campaigns. There was system in place to measure the effectiveness of the campaigns like open rate, click rate or any resulting sales. They were either repeated or stopped at the discretion of the operator. We built and setup the entire email marketing strategy, implemented the measurement strategy, deployed measurement technologies and integrated measurement systems with the emailing platform and the e-commerce site. This resulted in an ROI of Rs 13.45 on every rupee spent on the campaign.
Product creation strategy for eCommerce site
See how our product strategy out-performed every other product and became profitable in 3 months of its launch and brought over Rs. 30 Lacs of fresh revenue stream that didn’t even exist few months ago…. Visitors are buying print editions and ebook editions from the ecommerce site. The site has decent amount of traffic and is converting well. The objective is to introduce new products and make more money from the existing traffic. With our innovative ideas and product strategy, we “invented” the product “out of thin air” and started selling it.
Strategic SEO
See how our strategic SEO produced an uplift of 701% uplift in the organic traffic…. A not for profit NGO that conducts Olympiads had a site done in HTML and Flash. Site did not have any measurement system, proper information (IA) and navigation architecture (NA) in place. A comprehensive site audit revealed tons of problems like broken links, isolated content island not visible to search engines etc. We proposed content management system, designed the new information and navigation architecture and worked on the content and engagement strategy. The new implementation resulted in 700% more organic traffic.
CRO: Conversion Rate Optimization Strategy
See how an e-commerce site gained an overall win of 147% in the funnel conversion rate… An e-commerce site was converting well and was producing consistent revenue. After a bit of research we found that we can improve conversions by working on user experience in the checkout process. On implementing the proposed new and improved checkout process, site gained an overall win of 147% in the funnel conversion rate.
You might also like
- CRO: Conversion Rate Optimization Strategy
- Strategic SEO
- Product creation strategy for eCommerce site
- Email marketing Strategy
- Traffic Monetization Strategy
WE HAVE WORKED WITH…
AWARDS AND CERTIFICATES
What they say about us..
Whether it is high level marketing campaigns, internal/external lead generation, or influencing a team in a management capacity, he has earned my utmost respect as an Online Business Growth Consultant and a mentor. I definitely recommend Manuj to those organizations who want to embrace the digital world with a storm. I am lucky and fortunate to have the opportunity to meet with him and discuss about digital marketing…Immanuel Rajeev Sigamoney
Hexaware Technologies | Global Corporate Marketing Manager